St John's Primary School

Our creative agency was asked to consult with this local school when it needed solid brand advice. We proposed a new direction for the school emblem. We developed the concept of a stained glass effect to celebrate the religious connection with St John's Church in Keynsham. We then worked with our favourite illustrator, knowing she would deliver a very colourful symbol - which the children, parents and teachers would all love.

Brand Guidelines

We developed a set of Brand Guidelines to help with the brand deployment that included signage, clothing and stationery.

Thoughtful brand ideas

We also developed single colour logo variation for the school uniform that would enable costs to be saved in production that could be passed on to parents.


We loved working with this primary school to develop their brand. We feel we captured the essence of St John's School with a stained glass effect illustration.

"I am very pleased indeed with your work. I think the school's new logo is outstanding. It states who we are, what we represent and it does so in a bright, colourful way that is entirely appropriate for a primary school."